Finding the right printing company for any direct mail campaign may seem like a daunting task. But there are some questions and direct mail tips that can help you make the best possible choice as far as printers are concerned. Understanding the reliability of the printer will help you evaluate them more effectively.
You should also be aware of how much experience they have in this area. A brand new company with little experience may not give you the results that you are looking for.
The mailing list provided by the printing company is another important consideration. If this list is not current then you could be wasting time and resources without getting good results. Printers who are not willing to guarantee top quality results may not deliver the exceptional materials and current lists that you need to have a highly successful campaign. This could cause you to have a lower conversion rate and cost you money over time.
How Reliable is the Printing Company?
Reliability is an important factor with any printing company. You want an entity that has a solid reputation for being dependable and providing consistent quality time after time. Look for reviews and comments about the printer online and see whether previous customers were happy with the results they had or if there were any problems that occurred. If the entity is not reliable, you could end up with missed deadlines and delivery failures, leaving you without the materials you need.
How much Experience do they have Handling a Direct Mail Campaign?
An experienced printing company is the best pick because they understand all of the steps and processes involved in the order that you place. A new start-up company may not have a realistic idea of what is needed, and this could impact the results that you get.
You may find missed delivery dates, substandard materials, and even direct mail campaign materials that are less than ideal. They could fail to attract the targeted consumers when you are dealing with a new company that has no history.
How Effective Will the Mailing List Be?
Make sure to ask the printing company where the mailing list comes from and whether it will be current or not. Some printers may use outdated lists because these can be less expensive to buy. If this is the case then you may not get the same number of replies and customers that a current list can provide.
Find out where the list is coming from, who compiled the list, and how current it is. If the printer cannot answer these questions then you may be better off going with another company instead.
Do they Offer any Guarantees?
A professional printer that provides top quality on a consistent basis will offer a satisfaction guarantee at the very minimum. Ask what types of guarantees the company will give you for your direct mail campaign materials. Eliminate any that do not provide this type of reassurance. This could mean that the entity is not confident in their ability to meet your requirements. That type of company is not one you want to trust with your success.
Which printing company did you use for your last order?
