Every Door Direct Mail in Houston Made Easy!
EDDM stands for Every Door Direct Mail. It is a program created by the United States Postal Service, which allows small businesses to advertise to specific residential areas without having to collect contact information from different households individually. It gives businesses a way to target local customers, simplifying the whole process so you can easily manage your direct mail marketing campaigns.
Advantages of Every Door Direct Mail
Global Headquarters
8019 West Grand Parkway South
Richmond, Texas 77407
Phone number : + 713 882 4629
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a special form of bulk-rate mail offered by the US Post Office. The EDDM mailing is the least expensive way to mail to specific areas with direct mail. *
EDDM Retail Postage is Only
19.1¢ per piece
With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhood. You choose the areas you want to target, and the post office delivers your printed pieces to the addresses in your desired area(s). Like regular bulk rate mail, with EDDM you can choose to mail to just local routes in Arlington, throughout Texas, or even nationwide.
There are two types of EDDM programs offered by the US Post Office:
Businesses that Benefit from Every Door Direct Mail
EDDM works best for businesses for whom nearly anyone in a geographic area is a reasonably good prospect, from service businesses and restaurants to churches and political mailings. Like regular bulk rate mail, with EDDM you can choose to mail to just local routes in Arlington, throughout Texas, or even nationwide. Some common types of businesses and organizations that typically benefit from using Every Door Direct Mail include:
The EDDM Mapping Tool is Easy to Use
Step1:
You choose neighborhoods (carrier routes) that you want to mail with the EDDM Tool.
Step2:
We print your EDDM Postcards and ship them to you
Step3:
You drop them at the Post Office, and they deliver them.
With EMMD postcards, your selected routes are not just limited to the Arlington area, or even the State of Texas. You can select carrier routes from anywhere in the USA and just drop them off your local US Post Office.
Is EDDM Right for Your Business?
EDDM is perfect for many businesses whose prospects are the local residents and businesses in specific area(s), such as neighborhoods in or near Arlington. You control which zip codes and carrier routes you want to mail to by using the EDDM Tool at the USPS website.
EDDM Disadvantages
Because EDDM is mailed to everyone in a carrier route, it is not a good choice if your prospects are a highly targeted group. The primary consideration is whether the “average” household (or business) in the area would be interested in your goods and services. EXAMPLE: if your company sells pizza, nearly everyone is a good prospect. however, if the focus of your company is narrow, such as medical supplies to diabetics, you might be better off with targeted direct mail marketing. By obtaining a mailing list of only those households or businesses that fit your criteria, and mailing only those on the list, you will receive a better response ratio.
Targeting Markets with EDDM
By carefully choosing your carrier routes, you can effectively target potential customers even without a mailing list: upper-income neighborhoods, residential areas with lots of children, etc. Many businesses find that the savings offered by EDDM offsets the fact that many who receive their marketing material are not necessarily the most likely buyers of their products or services. The USPS website offers demographic data on their carrier route selection tool.
EDDM Requirements
The USPS does have certain requirements for EDDM Postcard Mailings to receive the postage discounts. They include postcard minimum/maximum sizes, paper weight, and also the indicia placement. For more details see EDDM Requirements
Still have questions?
Fill out this form and we’ll get in touch with you with answers to all your questions! Of course, you can call or text us at + 713 882 4629 as well!
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