Size is often a conversation topic and this article will answer the question of whether A3 is bigger than A4. It seems easy, but there are more details to consider. A3 is bigger! It’s 11.7 x 16.5 inches or 297 x 420 mm. A4 is 8.3 x 11.7 inches or 210 x 297 mm. Width…
As the end of the year approaches, small business owners are exploring strategies to reduce their tax burden while preparing for a strong start in the upcoming year. One effective yet often overlooked approach is prepaying for marketing expenses. By paying now for next year’s services, businesses can lower their taxable income for the current…
When it comes to direct mailing, the foundation of success lies in your mailing list. A well-curated mailing list ensures your message reaches the right audience, whether you’re running a political mail list campaign or launching a local print marketing initiative. But with so many providers out there, how do you choose the right one? To…
Imagine this: you’re at a buzzing networking event, shaking hands and swapping business cards like a pro. By the end of the night, your wallet is bursting with a rainbow of tiny paper rectangles, and you feel like you’ve conquered the networking game. But fast forward a few days, and half those cards have mysteriously…
Hey there, business owners! Carlos Alonso here. You might know me as one of the founders of Catdi Printing—where my caffeine intake fuels more than just high-quality print marketing materials! Today, I’m here to guide you through direct marketing, one of the most effective ways to reach customers and grow your business. Direct marketing is…
When managing complex printing projects, a well-thought-out plan isn’t just helpful—it’s essential. Whether it’s a multi-step direct mail campaign, coordinating large-scale print production across various formats, or handling a high-volume order with tight deadlines, complex print projects come with high stakes and numerous moving parts. Creating a detailed project plan can make all the difference,…
If you’re a creative individual looking to turn your expertise into a profitable venture, e-book publishing can be a game-changer. Gone are the days when traditional publishing was the only path to reaching an audience and generating revenue. With the digital age in full swing, taking control of your creative destiny has never been easier.…
Many new and seasoned business owners rely on a range of marketing techniques to help their businesses grow. Social media marketing, email marketing, and Google Ads are among some of the most popular. However, marketing options for newly-launched businesses can sometimes differ from those with already established client bases. If you’re opening your doors for…
Embarking on the entrepreneurial journey often means navigating through a sea of questions. From conceptualizing ideas to executing plans, entrepreneurs face numerous challenges and uncertainties. One of the first major steps in this journey is establishing a legal business entity, which naturally raises several inquiries. One question that frequently echoes in the minds of those…
Corporate gifting is an art, the essence of which lies in understanding and delivering the right message. When done well, it offers a powerful tool for strengthening relationships and enhancing a company’s brand image. It represents a unique opportunity to show appreciation, foster connections, and subtly communicate the ethos that your brand stands for. Consequently,…
Business cards have long been a staple in the world of professional networking. They serve as a physical representation of a person or business and facilitate the exchange of contact information. When it comes to choosing the right finish for business cards, matte and glossy are the two primary options. While glossy cards have traditionally…
Did you know that less than 40% of marketers use consumer research in decision-making? That’s a shame, as this practice is vital to finding new customers. It’s also invaluable for improving business practices and offers that help retain clients. So, as a business owner, never skip market research. It can help you determine if there’s…
The Features of 9 x 12 Glue-Press Pocket Folders These folders are printed on high-quality 14pt and 16pt C2S stock, ensuring durability and a professional look. With a convenient no-glue pocket on the right side, these folders offer a sleek and seamless presentation. Whether you need a lower run size or faster turnaround times, Catdi’s…
Discover the Top 5 Benefits of Aqueous Coated Postcards for Your Business Success Aqueous coating is a water-based coating applied to printed materials, providing a smooth, glossy finish. It differs from other types of coatings, such as UV coatings and varnish coatings, in its application process and composition. Aqueous coatings offer several advantages over other…
Boost Your Small Business Marketing Efforts with Full-Color Postcards: Here’s Why! What are full-color postcards? A full-color postcard is a marketing tool that is used to promote products, services, or events. It is a printed postcard that typically measures 4 x 6 inches and contains colorful graphics, images, text, and other design elements. Full-color postcards…
Make Tangible and Physical One of the great benefits of direct mail is its tangibility aka you can touch it. While many digital ads can easily be ignored or forgotten, well-designed direct mail can attract attention. It occupies space in the recipient’s hands and creates a physical connection with the person that could be far…
In today’s world where digital advertising is thriving, it is easy to forget the potency of conventional promotional techniques. Customized posters, for instance, provide an affordable and adaptable approach to promoting your business or occasion. With some ingenuity, you can tap into the potential of these flexible advertising instruments to create a lasting impression on…
A customized brochure is a printed marketing piece that is designed to promote a business, product, or service. It typically consists of a number of panels of information that are formatted and laid out in a way to best showcase and explain the details. Customized brochures can be used to provide customers with comprehensive information…