Print media advertising is a form of mass communication strategy that uses hard copy printed mediums like newspapers, direct mail, banners, billboards, and magazines to reach consumers. The advertising industry identifies print media as one of the oldest mediums used to promote products. By advertising print services and brands, businesses target to attract and influence…
When it comes to direct mail marketing campaigns, getting accurate mailing quotes is essential for staying within your budget and ensuring that your materials are delivered to the right audience. This is especially true when it comes to postage, the biggest expense in most direct mail campaigns. But how do you go about getting accurate…
If you’re in the marketing or advertising industry, you may have come across the term “EDDM indicia.” But what exactly is EDDM indicia, and why is it important? In this blog post, we’ll explain what EDDM indicia is, how it works, and why it matters for your business. What is EDDM Indicia? EDDM stands for…
Paper Supply Shortage Explained It’s no secret that the paper supply has been strained for some time now. But what is causing this persistent issue and how will it impact our business. Catdi Printing from the very beginning of the pandemic, quickly transitioned our print offerings and setup a free Covid-19 Resource Page. There are…
Are you planning your new direct marketing campaign? Do you want to make sure that you get the best response and that the campaign is a success? In today’s post, we’ll share the best tips on making sure you cross all the T’s and dot all the I’s on your mailers design for a successful…
Did you know that 70% of Americans say that mail is more personal than other forms of marketing on the internet? And 54% of people were open to receiving mail from brands they were interested in. Of course, you want to make sure that you follow proper direct mail etiquette to ensure you don’t inundate…
While most businesses profit from direct mail, real estate is perhaps the biggest beneficiary of this type of marketing tool. Real estate direct mail is one of the most effective, fast, and inexpensive ways to gain visibility and reach a wide section of existing and potential clients. Property experts say most businesses can generate leads,…
When planning funeral arrangements for a funeral it is a good idea to implement a memorial keepsake of the decease. Each person who attends the funeral looks forward to receiving an obituary funeral program. It tells the story of the life once lived and provides historical and genealogy information of the decease. The reason the…
We understand that the economic state of our country is tricky and every move matters during these current times of crisis. We’ve put together a helpful guide for understanding Every Door Direct Mailing (EDDM), how it benefits local businesses, and how to best use EDDM to succeed in business in the new, post-shutdown world. …
When a business, any business, wants to reach out and connect with consumers to sell their products or services, they use advertising to do it, and one of the biggest forms of advertising is printed media. In fact, print media advertising has been around for hundreds of years in the form of newspapers, magazines, posters…
Everyday Door Direct Mail is an easy, fast, and cost-effective means of reaching your audience. You get to grow your business and increase revenue without having a mailing list. EDDM postcards provide an excellent way of marketing your business and building more traffic within your neighborhood. You’ll be leveraging the United States Postal Service EDDM…
A common problem with sending mail is actually getting it opened by the recipient. Click here to discover 10 envelope printing tips to get your mail opened. What if you’re sending mail that is never being opened by the recipient? People receive stacks of mail every day. A lot of it doesn’t even get…
Some businesses have forgone direct mail marketing efforts because they don’t believe it is an effective method of getting customers. However, with 98 percent of Americans checking their mail daily, the reach and potential impact of this marketing effort are significant. Additionally, 66 percent of consumers have purchased something because of a direct mail flyer…
Need further proof that the USPS is upping its customer service game?The USPS published this gem of information to all those looking to increase their ROI with direct mail marketing. Catdi Printing is committed to providing as much detailed information on the direct mail industry to better help them make informed decisions. You can also…
In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of…
Vincent DeAngelis writes, “Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texting, Twittering, Facebooking, Instagraming, and Snapchatting to someone IN THE SAME ROOM as you are in is the…
There have been days when 2157 Rayburn House Office Building had the feel of a boxing match. It’s the House Oversight and Government Reform Committee room where Republicans and Democrats have been known to go at each other with vehemence. That wasn’t the case Tuesday. Members on each side of the dais went out of…
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention…