Print media advertising is a form of mass communication strategy that uses hard copy printed mediums like newspapers, direct mail, banners, billboards, and magazines to reach consumers. The advertising industry identifies print media as one of the oldest mediums used to promote products. By advertising print services and brands, businesses target to attract and influence…
Direct Mail Companies in Houston: Direct mail is a powerful marketing tool that can be used to reach a large audience, build brand awareness, and generate leads. If you’re looking for a direct mail company in Houston, there are many great options available. Here are the top 10: Catdi Printing is a locally owned and…
Make Tangible and Physical One of the great benefits of direct mail is its tangibility aka you can touch it. While many digital ads can easily be ignored or forgotten, well-designed direct mail can attract attention. It occupies space in the recipient’s hands and creates a physical connection with the person that could be far…
Collating is a printing term that refers to the process of arranging individual sheets or pages of a multi-page document in the correct order. Collating is an important part of the printing process, as it ensures that your printed documents are organized and easy to read. In this article, we will discuss what collating is,…
In a digital-heavy marketing world, direct mail remains a uniquely effective strategy for businesses looking to make a meaningful impact. Despite the rise of digital ads, email marketing, and social media, direct mail holds a distinct advantage: it’s tangible, personalized, and memorable. At Catdi Printing, we recognize the lasting impact that direct mail can have…
When it comes to B5 paper printing and mailing materials for your business, the type of paper you choose can make a big difference. One size that is becoming increasingly popular among businesses is B5 paper. B5 paper measures 176mm by 250mm, which is slightly larger than the popular A5 size but smaller than the…
When it comes to direct mail marketing campaigns, getting accurate mailing quotes is essential for staying within your budget and ensuring that your materials are delivered to the right audience. This is especially true when it comes to postage, the biggest expense in most direct mail campaigns. But how do you go about getting accurate…
If you’re in the marketing or advertising industry, you may have come across the term “EDDM indicia.” But what exactly is EDDM indicia, and why is it important? In this blog post, we’ll explain what EDDM indicia is, how it works, and why it matters for your business. What is EDDM Indicia? EDDM stands for…
In today’s crowded marketing landscape, businesses need to stand out in order to get noticed. While digital advertising has taken the lead in recent years, outdoor advertising remains an effective way to reach a wide audience. One of the key tools for successful outdoor advertising is a high-quality banner frame. Outdoor banner frames provide a…
What is exactly is commercial printing? Commercial printing essentially refers to a printing method used by companies to produce a large range of printing services including; postcards, flyers, door hangers, leaflets and brochures to name a few. However, there is more than one type and each of them is used for a different purpose. Here…
Why Direct Mail is Still a Powerful Tool for Political Campaigns In order for political campaigns to be successful, they need to be direct and messaged effectively. Direct mail is a great way to do just that, but it can often be difficult to make it work. This article will provide tips on how to…
It may be easiest just to do nothing. That’s what a number of businesses think when they consider focusing their marketing efforts. They come to that decision, or that thought, in good conscious too. With so many direct marketing channels through which to reach consumers, it can be understandable to become overwhelmed. That apathy though…
Are you planning your new direct marketing campaign? Do you want to make sure that you get the best response and that the campaign is a success? In today’s post, we’ll share the best tips on making sure you cross all the T’s and dot all the I’s on your mailers design for a successful…
A well designed and properly executed direct mail campaign can be very effective at increasing your business brand, your customer base, and your choice of a printing company is crucial to the success of this campaign. Making sure that your materials have a personalized message can be very beneficial to your results. You should make sure that…
Marketing your business can be easier when you take advantage of direct mail, and there are some tips that can help you do this without a lot of time or expense. When you take advantage of variable printing. You can personalize your message for each recipient for a slight increase in cost. However, the effect…
In a world where digital advertising takes increasing precedence, people may wonder about the usefulness of traditional print media marketing. Can’t you reach far more people via their phone screens? Sure, digital marketing comes with a near-limitless reach, but every door direct mail contact will always be part of a company’s advertising arsenal. Let’s look…
The right choice of printing company for direct mail campaign can mean incredible results. The wrong choice of printer could quickly lead to disaster, and a waste of your precious resources including time and money. There are some ways that a professional can help you get the results that you are looking for from this…
Finding the right printing company for any direct mail campaign may seem like a daunting task. But there are some questions and direct mail tips that can help you make the best possible choice as far as printers are concerned. Understanding the reliability of the printer will help you evaluate them more effectively. You should also be aware of how much…