Did you know that postcards are one of the most effective forms of direct mail marketing? They have an average response rate of 5.7%, compared to email’s 0.6% and online display ads’ 0.2%. When it comes to direct mail campaigns, choosing the right postcard size can significantly impact the success of your marketing efforts. Factors…
They say that direct mail marketing is dead. But naysayers should prepare for some surprise. Experts project this aging method of business marketing will grow by over $1 billion. In short, sending your customers paper advertisements is far from dead. On the contrary, a direct mail marketing strategy will increase your company’s reach and scale.…
Much like everything else…the postage rates are going up effective July 9th Sadly, these cost increases will effect all of our clients that use direct mail marketing services. However with this being said we are holding our printing services and mail processing costs at the same rate to help offset any postage increases. Catdi Printing…
Are you planning your new direct marketing campaign? Do you want to make sure that you get the best response and that the campaign is a success? In today’s post, we’ll share the best tips on making sure you cross all the T’s and dot all the I’s on your mailers design for a successful…
According to the U.S. Small Business Administration, companies should put at least 7 to 8 percent of revenue towards marketing. And if your business is in its early stages, that number could go up to 20 percent. In today’s world, digital marketing gets a lot of press. Integrating a USPS-endorsed direct mail marketing campaign could…
Direct mail advertising remains a powerful tool for reaching potential customers directly in their homes or businesses through postcard mailers or flyers. Understanding the total costs involved is crucial to ensuring the best return on your investment. This guide will help you navigate the various cost components, compare different forms of advertising, and offer tips…
Did you know direct mail marketing is still very effective for small businesses? The ins and outs of starting the process can be a little overwhelming even for seasoned marketers. In today’s world, we often forget the power of physical mail. Yet, direct mail has unique perks that digital means can’t match. It offers personalized…
When it comes to marketing, Millennials often seem like a mystery. Born between 1981 and 1996, they’ve grown up in a world transitioning from analog to digital, giving them a unique perspective on communication. But here’s the surprise: while they’re often glued to their screens, they also have a deep appreciation for physical, tangible experiences—like…