Using AI to Personalize Direct Mail: Increasing ROI 4X Over Standard Campaigns Direct mail isn’t what it used to be. We are way past the “Hey [First Name]” thing. Brands now use AI for direct mail personalization to pull off things that feel eerie in a good way. Timing is spot on. The message is…
Uncover how to boost your direct mail success rate with proven strategies, tips, and real data to maximize your marketing impact.
Direct mail remains a powerful marketing tool, but the success of any campaign often hinges on choosing the right type of postage. First Class Postage, one of the premium services offered by USPS, is ideal for time-sensitive, professional, and smaller-volume campaigns. However, it’s not always the most cost-effective choice for every scenario. In this guide,…
When it comes to direct mailing, the foundation of success lies in your mailing list. A well-curated mailing list ensures your message reaches the right audience, whether you’re running a political mail list campaign or launching a local print marketing initiative. But with so many providers out there, how do you choose the right one? To…
Envelopes come in various sizes, tailored for different purposes. Among the most commonly used are the #9 and #10 envelopes. Understanding the differences between these two sizes is essential for efficient mailing, whether for personal or business use, such as sending invoices and correspondence. This article will explore their dimensions, uses, and practical considerations to…
Skip Ahead: Well… here we go again with another postage increase. When it comes to mailing postcards, the postage always goes up! However, to be fair to the USPS, the increase is often minimal. However, it is essential to understand that various factors influence the overall cost. These factors include the class of mail, postcard…
Did you know that traditional direct mail marketing has consistently achieved response rates as high as 4.9% for nonprofit organizations? With the advent of Every Door Direct Mail (EDDM), nonprofits have unlocked a powerful and cost-effective tool to enhance their outreach efforts and connect with their target audience effectively. In this article, we will explore…
In the ever-evolving landscape of direct marketing, the choice of mailing strategy can significantly impact your campaign’s success. Two popular methods are Every Door Direct Mail (EDDM) and Direct Mail, both of which fall under the umbrella of direct mail advertising. Understanding the nuances of each, including differences in postage rates, can help you make…
Direct Mail Companies in Houston: Direct mail is a powerful marketing tool that can be used to reach a large audience, build brand awareness, and generate leads. If you’re looking for a direct mail company in Houston, there are many great options available. Here are the top 10: Catdi Printing is a locally owned and…
Mailing services have come a long way! We’ve gone from snail mail to the digital revolution. Now, email, instant messaging, and social media are replacing or at the vary least compete with traditional postal services. While we are in the direct mail business… it is very interesting to learn more about the history and how…
Companies are now turning to Catdi Printing’s array of direct mailing services to reach their target audience in a personalized and successful way. These services allow businesses to send promotional items like flyers and brochures straight to potential customers’ mailboxes. They can also customize and tailor messages to particular demographics or regions. This level of…
Are your marketing messages lost in the digital clutter? Are you seeking genuine connections with customers? Experience the impact of Direct Mail Marketing, forging lasting impressions on your target audience. But is Direct Mail Marketing worth the investment, or does email marketing give you better results? Picture this: your potential customers receive a physical piece…
4 X 6 postcards have gained immense popularity in recent years due to their convenient size and versatility. While larger postcard sizes like 6 X 11 and 6 X 9 have become more popular, the 4 X 6 still has a place in your direct mail marketing efforts. Businesses and individuals alike have found them…
Are You Thinking About Promoting Your Business Or Event with Custom Brochures? Catdi Printing Offers Tri Fold Brochures in Multiple Sizes, Stocks & Finishes. Tri-Fold Brochures Work! Tri-fold brochures are printed marketing pieces designed to be folded into three panels. They are very popular for their ease of transport or distribution by companies. Also referred…
When it comes to direct mail marketing campaigns, getting accurate mailing quotes is essential for staying within your budget and ensuring that your materials are delivered to the right audience. This is especially true when it comes to postage, the biggest expense in most direct mail campaigns. But how do you go about getting accurate…
Introduction Where are you putting your marketing money? Companies of all sizes know just how important it is to make sure that they have proper marketing to help brand their business, increase name recognition. Without actual marketing, it is impossible to get enough customers to thrive and grow. Word-of-mouth marketing can only do so much.…
If you’re in the marketing or advertising industry, you may have come across the term “EDDM indicia.” But what exactly is EDDM indicia, and why is it important? In this blog post, we’ll explain what EDDM indicia is, how it works, and why it matters for your business. What is EDDM Indicia? EDDM stands for…
Effective EDDM Marketing Strategies for Dentists Did you know that 81% of people open and read their mail every day? That’s a staggering statistic when you consider the digital age we live in, highlighting the importance of integrating direct mail services with email marketing. This means that direct mail still holds immense power and potential…