Photo by Scott Graham on Unsplash Accounting firms need good branding as much as any other type of business, possibly even more than other industries. A combination of stiff competition and money-based services means that accountants and accounting firms must build a reputation for being reliable and trustworthy. And the best way to…
Photo by You X Ventures on Unsplash E-learning is experiencing a boom right now, due to the fact that the majority of the world has been stuck in their houses for most of 2020. Skill sharing sites in all sorts of interests and niches have grown, almost overnight, it seems. And along with that boom in educational sites…
Don’t think you need a business card in today’s world when you can just take down someone’s information on your smartphone whenever you’re out and about? Think again! Statistics show that a company’s sales increase by 2.5% for every 2,000 business cards they print. In short, business cards are still a powerful marketing tool, and…
Campaign stickers are a great way to get your marketing campaign off the ground. They are eye-catching and can be placed almost anywhere, making them perfect for getting people’s attention. Here are four ways you can use sticker campaign to help promote your business. Concept Of Sticker Campaign In Marketing A sticker campaign is…
Have you ever opened a file in Adobe InDesign and seen the term “Overprint Preview” nestled among the other options in the View menu? Have you ever wondered what it is, or if you even need it? Wonder no more! Overprint Preview is an essential function for anyone working with print design, and in…
While it might seem that everything is digital these days, statistics show that 80% of consumers take an action after interacting with printed mail advertisements. No doubt you’ve heard that print is dead. But if that’s true, how come everywhere you look, someone is handing out a flyer or leaflet? The fact is, print marketing…
When it comes to color, a few different systems can be used. In this blog post, we will be discussing the Pantone to CMYK color systems. We will go over the differences between the two systems and how they are used in printing. Understanding these two systems allows you to create colors that look great…
They say that direct mail marketing is dead. But naysayers should prepare for some surprise. Experts project this aging method of business marketing will grow by over $1 billion. In short, sending your customers paper advertisements is far from dead. On the contrary, a direct mail marketing strategy will increase your company’s reach and scale.…
Did you know that as of 2022, there are 439,715 law firms in the US? Are you wondering what you can do to attract new clients? It isn’t easy, especially in a crowded legal field where firms compete for the same clients. With the average size of firms increasing, you need to improve your legal…
Introduction Businesses have invested hundreds of hours in understanding the marketing funnel and crafting the perfect method to get relevant audiences in the funnel. The marketing funnel helps businesses have an insight into online consumer behavior and what leads them to purchase. Over the last decade, businesses have crafted linear and consistent marketing practices that…
One of the biggest myths in marketing is that direct mail marketing is a thing of the past. That couldn’t be any further from the truth, and there are plenty of statistics to prove that simply isn’t the case. For example, postcard marketing has a response rate of 4.25%. While that might not seem high,…