Vincent DeAngelis writes, “Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texting, Twittering, Facebooking, Instagraming, and Snapchatting to someone IN THE SAME ROOM as you are in is the…
A direct mail catalog can provide a lot of value to its customers simply by repositioning its existing products. Mailer Name: Hubert Co.Date Mailed: May 2016 Hubert sells visual merchandising and support items to food service and brick-and-mortar retailers worldwide. It markets in several channels, including direct mall. This slim-jim catalog targets food retailers with…
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention…
There have been days when 2157 Rayburn House Office Building had the feel of a boxing match. It’s the House Oversight and Government Reform Committee room where Republicans and Democrats have been known to go at each other with vehemence. That wasn’t the case Tuesday. Members on each side of the dais went out of…